SHEA MOISTURE HAIR HATE AD CRITICISM/MARKETING ANALYSIS

On Monday, April,  24 Shea Moisture released an advertisement from their latest campaign "Break Free From Hair Hate," which has received much backlash. I wanted to break down the issues with the campaign from a marketing/industry analysis perspective. Full analysis below:

 

 

 

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"YOU'RE IMPACTING LIVES, AND ALL THOSE YOU IMPACT WILL SPREAD THEIR LIGHT AND LOVE. YOU'RE PART OF A CHAIN REACTION AMONG OUR COMMUNITY."

'I APPRECIATE YOU FOR CREATING A PLATFORM, WHERE BLACK WOMXN + BLACK FEMMES ARE ABLE TO GET SPIRITUAL INSIGHT THAT IS PERSONALIZED TO US.'

ABOUT B. BAD

I AWAKEN + GUIDE BLACK FEMMES + WOMEN TO THEIR DIVINE PURPOSE + SOUL'S MISSION

B. BAD BITS, THE NEWSLETTER

IS A WAY FOR YOU TO FURTHER CONNECT WITH MY MONTHLY CONTENT SERIES. YOU CAN EXPECT THESE IN YOUR INBOX,

BI-MONTHLY.